even the smallest things that are out of alignment can have a large impact.

We take a holistic approach — creating alignment in all aspects of your business. We can be many different things all at once, and in that juxtaposition, sometimes our brands and businesses become confused. When we align to the core of who we are, everything falls into alignment.

SERVICES

INTENTIONAL BRAND STRATEGY

  • Brand foundation & storytelling architecture

  • Offer positioning and value ladder mapping

  • Voice, tone & copy systems that scale across channels

  • E-commerce identity development (visual, verbal & experiential)

  • Retail & wholesale growth strategy (stockist onboarding, trade shows, margin planning)

  • Launch and campaign planning tied to business milestones

  • Customer journey design: from awareness → loyalty


E-COMMERCE CONSULTATIONS & 1:1 COACHING

  • Private e-commerce intensives for founders & teams

  • Strategic growth audits (Shopify, Klaviyo, Meta, Google)

  • Business model & pricing analysis

  • Tech-stack evaluation and integrations roadmap

  • Weekly or monthly 1:1 coaching containers

  • Team training & process development for lifecycle execution


FLOWS & AUTOMATIONS

  • Klaviyo & Attentive setup, migration & deliverability optimization

  • Full lifecycle ecosystem buildout, including:

    • Welcome & Nurture sequences

    • Post-Purchase, Cross-Sell & Review requests

    • Abandonment (browse, cart, checkout)

    • Winback & Re-Engagement flows

    • Replenishment & Subscription journeys

    • VIP / Loyalty / Birthday experiences

  • Smart suppression logic & list hygiene strategy

  • Sunsetting & deliverability improvement for low-engagement segments


ONE-OFF CAMPAIGNS & NEWSLETTERS

  • Creative direction & calendar planning

  • Copywriting and design for email & SMS sends

  • Promotional, educational, and storytelling sequences

  • Seasonal & holiday campaign builds

  • A/B testing for content, subject lines, and calls to action

  • Reporting & insights for future optimization


INVITATIONAL EMAIL MARKETING

  • Relationship-based campaigns written in a warm, personal tone

  • VIP launches, founder letters & early access offers

  • Story-driven sequences that build brand intimacy

  • Segmentation strategies for “inner circle” communication

  • Thoughtful cadence planning for nurturing over time


COPYWRITING & CREATIVE DIRECTION

  • Brand voice development & tone of voice guides

  • Website, PDP, and landing page copy

  • Ad copy for Meta and Google

  • Lifecycle and campaign copywriting (email/SMS)

  • Product naming, storytelling, and campaign messaging

  • Customer research & voice-of-customer synthesis

SEGMENTATION, OPTIMIZATION & SUPPRESSION STRATEGY

  • Data segmentation & lifecycle audience mapping

  • VIP, lapsed, churn-risk, and high-intent segments

  • Predictive analytics: CLTV, AOV, repeat-rate modeling

  • Suppression candidate identification & sunset automations

  • Deliverability health maintenance and inbox optimization

  • Advanced reporting dashboards & KPI tracking


SMS MARKETING

  • Attentive & Postscript strategy, setup, and list growth

  • Conversational SMS & keyword automations

  • Flash sale and product-drop campaigns

  • SMS-exclusive content & community building

  • Compliance setup & opt-in journey design

  • Attribution reporting (revenue per message, ROI, opt-out rate)


META & PAID ADVERTISING

  • Meta (Facebook/Instagram) and Google ads

  • Full-funnel paid strategy: prospecting → retargeting → retention

  • Creative testing & iteration (UGC, static, carousel, video)

  • Lookalike audiences from Klaviyo & site data

  • Budget pacing, scaling, and ROAS optimization

  • Paid-organic-email synergy strategies

  • Reporting dashboards & ad performance reviews


RESOURCE DEVELOPMENT

  • Custom SOPs, templates, and workflow systems

  • ClickUp / Notion dashboards for campaign management

  • Team training materials & loom walkthroughs

  • Masterclasses or resource hubs for in-house teams

  • Copy and creative swipe libraries

  • Plug-and-play lifecycle frameworks


RETAIL & WHOLESALE STRATEGY

  • Omni-channel sales ecosystem design

  • Wholesale outreach, line sheets, and email strategy

  • Showroom, trade show & stockist support materials

  • Influencer seeding workflows integrated with DTC lifecycle

  • Data-driven reorder and replenishment automations

bird’s eye view- high level consultation

one time overview of entire business from a top down perspective to determine priorities

AGENCY WORK

momentary alignment- project based

done after the consultation, we will identify the top priority projects needed to get your business moving in the right direction

COACHING

1:1 coaching

twice weekly meetings with a program built specifically for you and your e-commerce business

go further together - ongoing monthly retainer

email, SMS, and web services all the way from strategy, to design, to coding, to delivery

group container/mastermind

once weekly meetings with a small group of other
e-commerce entrepreneurs, beginning each quarter